Multi-Media Campaign To Aid Distressed NC Blue Crab Industry

North Carolina is the number one producer of blue crab in the United States. But in less than 5 years the most economically valuable fishery to the state is in serious decline.

The cause for this rapid decline is directly attributable to the influx of a lesser, foreign import of "blue swimming crab."

Hitchcock Broadcasting, through a North Carolina Fishery Resource Grant, has produced a multi-media ad campaign to promote and educate the public about North Carolina's "True Blue Crab."

The intent of this project is to reverse the trend of the rapid decline of sales and consumption of North Carolina blue crab by informing the public of differences between North Carolina blue crab and the lesser import, and to instill public pride in our most important commercial fishing industry.

You can visit the North Carolina Blue Crab Website and watch the presentation video at www.nccrabs.com .